Direct communication through SMS (short messinging service) and EDMs (Electronic Direct Mailers) is key in reaching your target audience. D&B has systems that will enable the corporates and organizations to target specific audiences within each selected company thereby increasing response rates significantly. After defining the target audience, D&B can use its database to send EDMs and/or SMS to those individuals and provide a detailed analysis of the campaign.
http://www.dnbsame.com/solutions/sales-and-marketing/sms-and-edm-campaigns/
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